Naija101.1FM
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The NaijaFM Online Concept

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THE MISSION
To provide our listeners with informative, educative and entertaining programmes that will be of high quality by dedicated and efficient people in a way that our listeners will continue to think of us fondly.

VISION
To be the UK's best African radio station.

VALUES
People
Programmes
Profit

GUIDING PRINCIPLES
Quality comes first listeners are the focus of everything we do Continuous improvement on programmes and functional use of technology is essential to our success Employee involvement is our way of life Integrity is never compromised.

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